About the Style Guide

The style guide contains a collection of pages and blocks.

These are all locked to non-logged in users; if anyone visits one of these pages when they are not logged in, they will be redirected to the homepage.

On these pages you will also see the block names on the front-end of the site. These will, obviously, not be rendered on pages outside of the style guide!

Writing well for the web, and content-design

People read differently on the web than they do on paper. This means that the best approach when writing for the web is different from writing for print.

The best resource for learning and thinking about how to write well for web, we think, is from GOV.UK. It gives great insights into how to layout content, order sentences, write short but effective calls-to-action etc.

Of additional use, and touched upon in the above guide is the idea of reading-ages for what web content should be written to. A good tool to support this is the Hemingway app.

You can use this tool to past text into and get a score on the readability of text and use this to inform content design.