On 17th January 2022, the prices for our Standard Variable Tariff will be increasing. If you’re affected by these price increases, we will have been in contact with you by 17th December 2021.   

For information on your new prices, you can check your personalised price breakdown in your email or letter from us. Or you can view the new rates here.

You’ve just increased your prices. Why are prices increasing again? It is an unprecedented time for the energy market — wholesale prices are continuing to trend upwards with no sign of returning to normal levels for the foreseeable future. This situation has been caused by factors including political decisions that are impacting gas supplies from Russia; increased competition for gas from countries such as China; planned and unplanned maintenance outages at UK nuclear power plants that mean more gas is required for generating electricity; and cold weather in the UK and Europe driving greater demand for gas for heating. High demand and strained supplies add up to cause high prices. Read our new blog for more details on why energy prices are still high. 
Why does a renewable energy company need to increase prices if the issues are mostly to do with gas? Why has the price of renewable power gone up? Unfortunately, gas is the key driver of electricity prices in the UK market. So whether you are buying direct from renewables, as we do, or not, prices are rising.  
Renewables have seen huge cost reductions over the last 15 years and are now among the cheapest ways to generate power. But the price of electricity at any one time is typically set by the last type of generator that needs to switch on to meet electricity demand. In the UK, this is often gas.  If that gas is very expensive, then generators of other types can then sell their electricity for more. 
This is not how the market should work, but currently, it is. We believe it adds further urgency to the UK’s need to move away from gas and fossil fuels altogether. 
What has Good Energy done to protect the business and customers from price increases?Some suppliers price below cost to gain customers, which puts them in a risky situation when energy prices rise sharply. With over 20 years’ experience in trading energy, we use careful pricing and buying strategies called hedging, where we forecast the amount of energy our customers are going to use and buy it in advance. This strategy means we’re working from a stable base and are less susceptible to significant movements in the energy market. As the price of gas has increased throughout 2021, our costs for supplying gas over the coming months have gone up, which is why we’ve increased our rates for the first time since January 2019. 
What has Good Energy done to protect the business and customers from price increases? Some suppliers price below cost to gain customers, which puts them in a risky situation when energy prices rise sharply. With over 20 years’ experience in trading energy, we use careful pricing and buying strategies called hedging, where we forecast the amount of energy our customers are going to use and buy it in advance. This strategy means we’re working from a stable base and are less susceptible to significant movements in the energy market.  
As the price of power has increased throughout 2021, and continues to be unstable and unpredictable, our costs for supplying energy over the coming months have gone up.
Are standing charges increasing too? No, there are no changes to your standing charge. A standing charge is a fixed charge applied to your bill every day, which goes towards fixed costs such as enabling electricity and/or gas to be supplied to your property, metering services and distribution services.  
I pay by Direct Debit, will this increase?  If you pay by fixed Direct Debit, your monthly payments cover your estimated annual energy usage. There will be no change to your fixed Direct Debit for now, but we will monitor it. If your monthly payments need to change to cover your energy usage, we will get in touch.   
There are cheaper green energy suppliers that I could switch to. Why do you cost more? We buy power from a community of over 1900 renewable generators, matching 100% of the electricity you use at home in a unique model that directly helps the growth of renewables. Unlike many other energy suppliers that claim to be green by simply labelling wholesale electricity with certificates, we don’t greenwash. We are the only energy company to have all of our energy tariffs accredited as Uswitch Green Tariff Gold Standard. We are also a Which? Eco Provider for Energy, coming top of their leaderboard for green energy suppliers.  
 
If you want a tariff that is genuinely green, we offer a gold standard product that is fairly priced. 
You say you’re fairly priced among the genuinely green suppliers – what do you mean by this? Many energy suppliers claim to be green by simply labelling wholesale electricity as green through the use of certificates. This is greenwashing and you can find out more about the issue on our website. We are the highest scoring Which? Eco Provider for Energy and, like the other energy suppliers that have received this accreditation, are exempt from the price cap due to our investment in renewables. We work hard to provide rates that are fair to both our customers and our generators, and compared to other suppliers we are fairly priced. 
Why are the tariff rates in my statement different to those I’ve been shown in the price increase email/letter? The rates in the price increase email/letter include VAT. The rates in your statement don’t include VAT, which is shown separately. We include the VAT in our price increase emails/letter to give you the full picture of the impact the price increase will have on how much you’ll pay. 
I’m struggling to afford my energy, what can I do? If you are struggling to afford your energy, It’s really important you get in touch with us so we can help. Our team are trained to support all our customers with any concerns about paying for their energy.  
 
There are several options that could help you. These include setting up a manageable monthly payment plan to help you stay on track. We can also look at getting your meter switched to a prepayment meter if this is the best option for you, so you can top up your meter to pay for your energy as you use it, rather than on credit. You can also contact Citizens Advice for free, independent advice about debt.