New training kit partner for Bristol Bears? That’s Good Energy
Renewable energy company Good Energy will boost Bristol Bears from next season after becoming the club’s training kit partner.
Founded 25 years ago to give people a practical way to be a part of the solution to climate change, Good Energy supplies 100% electricity sourced directly from over 2,500 renewable generators in Britain.
Chippenham based Good Energy also installs solar panels for homes and businesses, home batteries and heat pumps and pays homes and businesses for the clean power they share to the grid.
Now the Good Energy name will feature from the 2025/26 season on the Bears’ men and women’s training wear. It is the first major sports sponsorship deal for the business, which chose the Bears as a local club with shared inclusive values.
The multi-year partnership also fits with Bristol Sport’s sustainability goals. The group’s Project Whitebeam aims to recognise, measure and mitigate Bristol Sport’s collective impact on the environment.
The Bristol Bears High Performance Centre has a wildflower and vegetable garden to supply produce for staff and players, while six electric vehicle charging points have been installed there.
And, at the Bears’ home stadium, Ashton Gate, new floodlights have recently been installed, providing a 55% reduction on energy consumption, while toilet upgrades will save 18 million litres of water every year.
Bristol Sport Chief Commercial Officer Sarah Farrar said: “This is a perfect partnership given Good Energy’s well-established place in the renewable electricity supply market and the Bristol Sport Group’s commitment to sustainability. We are very much looking forward to working with Good Energy over the coming years.”
Good Energy’s Marketing Director Laura Wildish said: “Sport has a massive role to play in promoting sustainability and inclusivity so when we were looking for a partner for our first big sports sponsorship, we knew we wanted a local club that ticked both of those boxes.
“We have definitely found that in Bristol Bears, who are fully on board with getting the green message out there for both households and businesses. We are so excited to see Good Energy on both the men’s and women’s training kits and the creative ideas we have for working together come to life.
“What the Bears are doing to become a more sustainable club, their inclusivity for all and the way they play on the pitch — that’s good energy.”
ENDS
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About Good Energy
Good Energy has been at the forefront of the renewable energy revolution since 1999, helping homes and businesses to generate, use and share renewable electricity.
From supplying customers with 100% renewable electricity from over 2,500 British generators, to serving over 180,000 people who generate their own clean power, Good Energy has built a reputation for supporting independent renewable generation.
Today, Good Energy also installs clean technology such as heat pumps, batteries, EV chargers and solar panels, including a nationwide commercial solar installation service. It also offers flexible tariffs for EV drivers and heat pump owners, as well as competitive export rates ensuring solar generators get paid fairly for the power they share.
Good Energy is a Which? Eco Provider for Energy, is rated 5 stars by customers on TrustPilot, and is Britain’s only B Corp certified home energy supplier.
Good Energy is part of the Esyasoft Group. Esyasoft is a Dubai-headquartered global business specialising in manufacturing state of-the-art internet of things devices and providing a suite of software solutions designed to enhance energy distribution and management. It is ultimately owned by International Holding Company PJSC (ADX:IHC), an Abu Dhabi-based publicly listed holding company.