The world needs more Good Energy
Good Energy has always had a lot to say. We’ve just not always said it loudly enough.
That changes now.
We’re launching our biggest brand campaign to date: on billboards, tube platforms and hoardings across the country. New look. New energy (pun intended). Same us, just a lot harder to miss.
Watch: Together we power the regeneration
People, not products
Our new brand feel puts real people at the heart of it — generators, customers, households, businesses.
We want to celebrate the choices being made right now, by real people, that are quietly reshaping how Britain powers itself.
Our favourite lines
The world needs more Good Energy – The most straightforward thing we could say, and we mean every word of it.
Our energy mix is Andy, Mae, Paolo and Rav – Every unit of electricity we supply is matched with 100% British-made renewable power from our community of independent producers.
Britain’s got power – Both on our shores and in our hands. By backing home-grown renewables and generating our own solar power, we can stop being at the mercy of fossil fuel prices – and start taking back control.
Where to find our ads
Look out for the new ads across the country – including the London Underground, Reading, Manchester and Brighton Marina.
If you spot one, we’d love to see it. Tag us on social media and share the love.
The energy transition isn’t a future thing. It’s happening in rooftops in Yorkshire, wind farms in Scotland, and solar panels on thousands of homes and businesses up and down the country.
We’ve been here since 1999, backing British renewables before it was fashionable. Now we want you to join us.
That’s Good Energy.
*Electricity reaches you through the National Grid, which contains power from a mix of sources, including fossil fuels. At Good Energy, we match all customer electricity use with 100% renewable electricity sourced from more than 3,300 independent British generators. Expanding British renewable generation is key to strengthening long-term energy security and reducing reliance on imported fuels that are vulnerable to global price volatility.
Rooftop solar adds an extra layer of protection by enabling homes and businesses to generate and use their own electricity on-site. Every unit of solar power produced is one less that needs to be bought from the grid, helping lower bills and giving customers greater control over long-term energy costs.
