William Whitehorn

Will focuses on fast-moving and growing companies, with extensive experience across a broad range of sectors, especially in technology, digital and branding.

Will is a highly experienced non-executive Director who brings a wealth of experience to bear in his role with the Company. Aside from his role with Good Energy, Will is Chair of Craneware PLC and Seraphim Investment Trust PLC. Will’s role at Seraphim Investment Trust PLC is considered a less time consuming role as it is a company which invests in a range of early-stage space technology ventures which are themselves externally managed. Will also sits on the UK Space Agency’s Space Exploration Advisory Committee. In early 2024 Will carefully considered his time commitments alongside investor guidelines and voting policies and their application to his directorships, and in May 2024 Will stood down from space technology company AAC Clyde Space AB of Sweden. The Good Energy Board are satisfied that Will has sufficient time to devote to his role as Good Energy Chair.

Will spent more than 20 years with Virgin Group, where he played a key role in founding several Virgin businesses including Virgin Rail and Virgin Galactic and was special advisor to Sir Richard Branson.

As chair of the Board and a member of the Nominations & Remuneration Committee, Will has stewarded and guided board discussions.