Good Energy was founded as a purpose-led business. We believe that companies should pursue a wider purpose, over simply making profit. Ours is to power a cleaner, greener, future together.

That’s why each year we don’t just report on our financial results. We include information that updates our customers, generators, and investors on the progress we’ve made towards achieving that purpose.

Empowering people to be part of the solution to climate change is at the core of everything we do. Building a market for small-scale renewable energy is as well.

Beyond these central principles we have a social purpose, one which speaks to our values of inclusion and fairness. Because the more people who are involved in tackling the climate crisis, the bigger difference we can make.

A message from our CEO, Nigel Pocklington

Joining Good Energy as CEO in 2021, I was drawn to the business primarily because of its purpose. I have always worked within purpose led business. In fact, I believe the most successful businesses always have a purpose beyond simply making money. But Good Energy’s is so clear, and so critical — combatting climate change.

It was an eventful year to join. A world still coping with a global pandemic. Climate high up on the national and international political and media agenda with the UN’s climate conference COP26 coming to Glasgow.

And as my time at Good Energy progressed, we worked hard to support customers through the impact of an increasingly volatile energy market driven by global gas prices. The energy crisis of 2022 brought into stark focus that there is not only an environmental argument for moving away from fossil fuels, there is an economic one too.

Throughout all of this, I am proud to say Good Energy has never wavered in its commitment to climate action. 2023 has brought its own challenges, with the climate crisis looming ever larger. Even so, there have been numerous positive developments, such as record numbers of heat pump installations here in the UK, a boom in solar energy, and reports that global carbon emissions from electricity generation may have peaked.

There is still a long way to go before we deliver the cleaner, decentralised energy system that is essential to a fair and sustainable future. We need action from government. But businesses like us, and people like our customers, can lead the way. That is what we intend to do.

Nigel Pocklington OBE
Chief Executive Officer

Reporting on our purpose

Each year we report on the progress we have made towards achieving our purpose. These include how our business operations support out environmental and social goals, as well as our organisation’s carbon emission reductions.

Read highlights from our most recent reports below.