Organic shoppers could be greener, new poll reveals

Organic shoppers could be greener, new poll reveals

Just one in five organic Brits use renewable energy to power their home, farm or business, a new survey has revealed.

While almost two thirds (60%) of consumers purchase organic products at least once every month, only 19% of those surveyed have also switched to a green energy supplier, according to research carried out by Good Energy.

The renewable energy company is on a mission to get more people thinking about where their energy and food really comes from as part of its sponsorship of the Soil Association’s Organic September, the UK’s biggest celebration of organic.

“This year’s Organic September promises to be bigger and better than ever before and we’re really excited to be part of the action,” said Juliet Davenport, chief executive of Good Energy.

“Just like buying organic, switching to Good Energy’s 100% renewable electricity and green gas is a simple green step we can all take. By choosing local, natural power for your home, farm or business, along with organic produce, we can create a more sustainable future for our children, our wildlife and, of course, our land and environment.”

Helen Browning, chief executive of the Soil Association, commented saying: “It’s fantastic to be working with Good Energy again this Organic September – they’re a natural partner for the Soil Association.

“Choosing renewable energy and organic is a simple way to reduce our environmental impact and cut our carbon footprint. I switched to 100% renewable electricity in my own home because I like to know where my power comes from as well as where my food comes from.”

Thousands of homes, farms and businesses, like organic tea and supplement makers Pukka Herbs, have already made the switch to 100% renewable electricity, helping to fulfil their sustainable goals.

“Our mission has always been to inspire people to think more about protecting the planet. This can mean making small, simple and ethical changes to your lifestyle, just like looking out for the organic logo or switching to a renewable supplier for your energy,” says Vicky Murray, Pukka’s sustainability manager.

“Switching to 100% renewable electricity played a big part in us becoming certified carbon neutral, which means our tea is now greener than ever before”.


 Notes to editors:

  • Good Energy is sponsoring Organic September for the fourth year running
  • For more information on what Good Energy will be doing during the campaign, visit
  • Organic September is the UK’s celebration of all things organic. Look for the logo this Organic September and you’ll not only be helping to protect our vital wildlife and reducing your exposure to potentially harmful pesticides and chemicals - you'll also be helping to support the farmers who work hard to grow our food for generations to come. Follow all the action, find recipes and features at and by following #OrganicSeptember

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