Cookie policy

At Good Energy we take your privacy very seriously. We fully appreciate and respect the importance of data privacy and security on the Internet.

This website uses cookies and similar technologies for various purposes, including to distinguish you from other users of the website.

Cookies and similar technologies we use on this website

A cookie is a small text file placed on your computer by websites you visit. The cookies we use are unique to your Good Energy account. Cookies don’t tell us who you are, however they do allow us to recognise your device and remember your preferences or actions once you’ve accepted the cookie policy.

This website also uses technologies such as web beacons and pixels. These are other technologies that store information in your browser or device, using local shared objects or local storage.

Why we use cookies and similar technologies

When you access the Good Energy website, we use cookies in order to create an enjoyable and easy online experience for you. These are the main types of cookies that we use and why we use them:

  • Strictly necessary cookies – these cookies are required for the operation of our website. They will, for example, allow you to navigate the site, generate a quote, and purchase our services.
  • Site analytics – to measure and analyse how customers use our website and respond to marketing, to improve your shopping experience and to improve the overall functionality of our website.
  • Customer preference – to improve your shopping experience by saving you time when making a purchase. For example, we may use cookies to store your language or country so you don‘t have to set them up every time you visit our website.
  • Targeting or advertising – these cookies are used to enhance your Whistles online experience and to deliver relevant content to you as set out in our Privacy Policy here e.g. adverts or abandoned basket emails. Such cookies also help us measure the effectiveness of our marketing campaigns. These cookies may be placed by us, or by third parties (see “Advertising cookies and similar technologies” below).

Deleting or blocking cookies and other technologies

The cookies described above may be either “session cookies”, which means they are temporary and are automatically deleted from your computer or device when you close your browser, or they may be “persistent cookies”, which last until their expiry date or until you or your browser delete them. By law, we are required to ask your permission before storing non-essential cookies on your computer. If you choose to block or delete cookies or similar technologies used on our website, it may prevent the website from functioning properly or at all.

You may refuse to accept cookies by altering the settings on your internet browser. Generally, this can be done by visiting the “Settings” menu in your browser. You can also visit the EU-based Your Online Choices website, which will show you the cookies and similar technologies currently in use on your browser, and allow you to opt-out of these.

By continuing to use our site and our cookies policy, you agree to the cookies outlined being placed on your device.

Analytics cookies

Our website uses cookies provided by Google Analytics. These cookies allow us to collect information in an anonymous form about engagement with our website. They tell us, for example, the number of visitors to our website, how visitors have come to our website, and the pages they visited. You can find out more about Google Analytics by visiting, and you can opt-out of the use of these cookies by visiting

Advertising cookies and similar technologies

We work with third parties including Facebook who may use cookies, web beacons and other storage technologies to collect and receive information from our website and elsewhere on the internet, and use it to provide measurement services and targeted adverts. The use of these tools can tell us when you visited our website, the pages you visited, and the links you followed. This information will be used to make advertising more relevant to your interests. The parties that place these cookies may use the information collected in accordance with their own privacy policies. Please note that if you do block these third party tools, you will still see advertisements, but these will not be tailored to your interests. This is a list of the main cookies set by the Good Energy website, and what each is used for:



Cookies on our Website

This is a list of the main cookies set by the Good Energy website, and what each is used for:

Cookie  Type  Description
 __RequestVerificationToken  Session This is an anti forgery token that helps us to prevent cross-site request forgery attacks. This cookie contains no personal information and will only be stored for the duration of your browser session.
 _ga  Persistent

This is used by Google Analytics, which allows us to monitor how our site is being used, to distinguish individual users. This cookie contains no personal information and will be stored for 2 years.

 _gat  Persistent

This is also used by Google Analytics to limit the number of requests that have to be made. This cookie contains no personal information and will be stored for 2 years.



This cookie is used to prevent our site from alerting you to our cookie policy after you have dismissed the message for the first time. This cookie contains no personal information and will be stored for 1 year.

 tms_VisitorID  Persistent This cookie is used by a third party, Fresh Relevance, to keep track of users who get a quote using our site. It stores a unique id for the device. This is used to keep track of your shopping, to send/show you offers that relate to the products viewed, so you can be contacted by email if you seem to be having problems, or to help us improve the Website. We will not sell or pass on this information to third parties. This cookie contains no personal information and will be stored for 2 years.
 tms_wsip  Persistent This cookie is also used by Fresh relevance to record whether the device has a modern web browser that supports a more efficient communication channel called "web sockets". This cookie contains no personal information and will be stored for 30 minutes.
_dc_gtm_UAXXX  Persistent This is used by Google Tag Manager, it is used to help identify the visitors by either age, gender, or interests by DoubleClick - Google Tag Manager.. This cookie contains no personal information and will be stored for 10 minutes.
 ARRAffinity  Session This cookie is used by our hosting provider to balance the load across the web servers and help ensure optimal performance for our users. This cookie contains no personal information and will only be stored for the duration of your browser session.


Ethical data

View our latest privacy policy and understand how we process your data

View policy


View our latest T's & C's and understand how we deliver our website as a service

View policy

Ready to switch?