{"id":6849,"date":"2025-09-04T17:28:04","date_gmt":"2025-09-04T16:28:04","guid":{"rendered":"https:\/\/www.goodenergy.co.uk\/business\/?p=6849"},"modified":"2025-09-15T10:25:14","modified_gmt":"2025-09-15T09:25:14","slug":"how-to-pitch-greener-upgrades-to-your-cfo","status":"publish","type":"post","link":"https:\/\/www.goodenergy.co.uk\/business\/insights\/how-to-pitch-greener-upgrades-to-your-cfo\/","title":{"rendered":"How to pitch greener upgrades to your CFO"},"content":{"rendered":"\n<p class=\"is-style-body-xl wp-block-paragraph\">You already know the benefits of embracing energy efficiency and renewables at work: lower bills, reduced emissions, and a stronger brand reputation. But convincing your finance team to sign off on sustainable upgrades for business may need you to present changes carefully.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"is-style-body-xl wp-block-paragraph\">In this guide, you\u2019ll learn how to position renewable energy efficiency measures as strategic investments that reduce risk, cut costs and safeguard long-term value. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow is--inner-block\" style=\"flex-basis:66.66%\">\n<p class=\"is--inner-block wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is--inner-block wp-block-paragraph\"><em>Guest written by Georgina Saunders, Energy Services Manager at Severn Wye &#8211; a registered charity in the west of England working to tackle fuel poverty and promote sustainable development.<\/em>&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow is--inner-block\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized is--inner-block\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-scaled.jpg\" alt=\"\" class=\"wp-image-6866\" style=\"width:144px;height:auto\" srcset=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-scaled.jpg 2560w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-300x300.jpg 300w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-1024x1024.jpg 1024w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-150x150.jpg 150w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-768x768.jpg 768w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-1536x1536.jpg 1536w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-2048x2048.jpg 2048w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Georgina-Saunders-Profile-Picture-2024-edited-1500x1500.jpg 1500w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading is-style-typestyle-h3\"><strong>\u201cDo renewables make financial sense for business?\u201d<\/strong>&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Luckily for you (and the planet), the argument for energy efficiency and renewable upgrades has never been stronger. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s what your business stands to gain:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is--inner-block\"><strong>Cut overheads<\/strong>: Predictable, lower energy bills release funds to reinvest elsewhere in the business.&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\"><strong>Stay compliant<\/strong>: With <a href=\"https:\/\/www.gov.uk\/guidance\/uk-sustainability-reporting-standards\" target=\"_blank\" rel=\"noreferrer noopener\">new regulations demanding transparency<\/a>, particularly <a href=\"https:\/\/www.carbontrust.com\/our-work-and-impact\/guides-reports-and-tools\/what-are-scope-3-emissions-and-why-do-they-matter\" target=\"_blank\" rel=\"noreferrer noopener\">Scope 3 value chain emissions<\/a>, businesses need robust sustainability strategies to win contracts from business customers prioritising sustainability.&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\"><strong>Build resilience<\/strong>: Protect against volatile energy markets and future carbon costs to stay ahead of customer buying trends.&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\"><strong>Boost reputation<\/strong>: Strong ESG credentials attract investors, customers and employees alike, setting a great example for collaborators and competitors.&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\"><strong>Improved asset value<\/strong>: future-proofed premises and infrastructure ready for further upgrades.&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\"><strong>Operational benefits<\/strong>: some green upgrades, such as installing a heat pump system, offer improved comfort and facilities for colleagues and visitors.&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\"><strong>Feel good:<\/strong> you\u2019re actively contributing to local and national carbon-reduction targets.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"media-content wp-block animate animate--stacked media-content--left media-content--type-image media-content--layout-minimal has-accent-color has-brand-yellow-accent-color\">\n\n    \n    <div class=\"media-content__content \">\n\n        <h2 id=\"scope-3-value-chain-emissions\" class=\"media-content__heading\">Scope 3 (value chain) emissions\u00a0<\/h2>\n        <p>Scope 3 emissions refer to greenhouse gases that are an indirect consequence of your business activities. They can often represent the largest portion of your overall carbon footprint.<\/p>\n<p>Even if you haven\u2019t experienced pressure first hand yet, growing scrutiny of Scope 3 emissions means all organisations &#8211; no matter where they sit in the supply chain &#8211; will increasingly benefit from measuring, reporting, and integrating carbon data into their long-term business and financial planning.<\/p>\n\n        \n                    <\/div>\n            <div class=\"media-content__media animate-element\">\n\n            \n                                                <img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/06\/bridec_20240523-0242-1500x1000.jpg\" class=\"attachment-super size-super is--landscape\" alt=\"\" sizes=\"auto, (max-width: 768px) 100vw, 50vw\" srcset=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/06\/bridec_20240523-0242-1500x1000.jpg 1500w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/06\/bridec_20240523-0242-300x200.jpg 300w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/06\/bridec_20240523-0242-1024x683.jpg 1024w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/06\/bridec_20240523-0242-768x512.jpg 768w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/06\/bridec_20240523-0242-1536x1024.jpg 1536w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/06\/bridec_20240523-0242-2048x1365.jpg 2048w\" loading=\"lazy\" \/>                \n                                    <\/div>\n    <\/div>\n\n\n\n<h1 class=\"wp-block-heading is-style-typestyle-h3\"><strong>\u201cDo customers really care about sustainability?\u201d<\/strong>&nbsp;<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow is--inner-block\">\n<p class=\"is--inner-block wp-block-paragraph\">Consumers are increasingly aware of the power of their pound when it comes to choosing sustainable products over those with dubious or unclear origins. In fact, <a href=\"https:\/\/www.pwc.com\/gx\/en\/issues\/c-suite-insights\/the-leadership-agenda\/on-sustainability-consumers-have-made-up-their-mind.html\">PwC\u2019s June 2023 Global Consumer Insights Pulse Survey<\/a> found that over 75% of consumers surveyed were prepared to pay 5% more for products with traceable origins, recyclable materials, and a lower carbon footprint. <\/p>\n\n\n\n<p class=\"is--inner-block wp-block-paragraph\">The message is clear: ethical practices are no longer niche &#8211; they\u2019re a competitive advantage as customer expectations shift.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow is--inner-block\">\n<figure class=\"wp-block-image size-large is--inner-block\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1439\" src=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-scaled.jpg\" alt=\"\" class=\"wp-image-6869\" srcset=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-scaled.jpg 2560w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-300x169.jpg 300w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-1024x576.jpg 1024w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-768x432.jpg 768w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-1536x864.jpg 1536w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-2048x1152.jpg 2048w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/pexels-anntarazevich-5242829-edited-1500x843.jpg 1500w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h1 class=\"wp-block-heading is-style-typestyle-h3\"><strong>\u201cHow do we know which measures will work for our business?\u201d<\/strong>&nbsp;<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most effective ways to win over your CFO is with independent, impartial analysis. A thorough energy assessment should:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"is--inner-block\">Analyse your energy use in detail, from how your spaces and equipment are used, to when and where your energy is focused.&nbsp;&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\">Provide clear estimates of potential savings from a variety of low-carbon measures.&nbsp;<\/li>\n\n\n\n<li class=\"is--inner-block\">Recommend which measures to prioritise &#8211; and in what order.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/severnwye.org.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Severn Wye<\/a> has worked with hundreds of businesses across different sectors, helping ensure business cases are based on credible data rather than sales-driven promises.&nbsp;Through decades of hands-on experience, they\u2019ve seen first hand how energy efficiency projects deliver not only direct financial savings but also reputational and operational benefits. Moreover, their experts understand what energy efficiency measures work in real life, not just on a spreadsheet.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow is--inner-block\">\n<figure class=\"wp-block-image size-large is--inner-block\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Businessman-bike-shop-1024x681.jpg\" alt=\"\" class=\"wp-image-6870\" srcset=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Businessman-bike-shop-1024x681.jpg 1024w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Businessman-bike-shop-300x200.jpg 300w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Businessman-bike-shop-768x511.jpg 768w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Businessman-bike-shop-1536x1022.jpg 1536w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Businessman-bike-shop-2048x1363.jpg 2048w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/09\/Businessman-bike-shop-1500x998.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image designed by Freepik.com<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow is--inner-block\">\n<h4 class=\"wp-block-heading is--inner-block\">Fit for Net Zero<\/h4>\n\n\n\n<p class=\"is--inner-block wp-block-paragraph\">Through Severn Wye\u2019s <a href=\"https:\/\/severnwye.org.uk\/my-business\/fit-for-net-zero\/\">Fit for Net Zero<\/a>, delivered with Wiltshire Council, 47 small businesses implemented green upgrades. The results were lower bills, reduced carbon footprints and more comfortable working environments:<\/p>\n\n\n\n<p class=\"is--inner-block wp-block-paragraph\">\u201cThe credibility of the programme and having a professional report with recommendations, together with the grant funding, was invaluable in getting buy-in from fellow trustees. We would never have been able to implement the measures without the Fit for Net Zero programme.\u201d &#8211; Donhead St Mary Village Hall.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"is-style-body-xl wp-block-paragraph\">Pitching green upgrades is about showing your CFO that these changes are financially sound, strategically necessary, and reputationally valuable. With the right investment, you can help protect your business from rising costs and regulatory pressure, while unlocking opportunities for growth.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-cta-banner cta-banner has-block-decoration animate cta-banner--layout--one-col alignfull has-background has-dark-grey-background-color\">\n        <div class=\"cta-banner__inner animate-element\">\n        <div class=\"cta-banner__content\">\n                            <h2 id=\"based-in-wiltshire\" class=\"cta-banner__heading\">Based in Wiltshire?<\/h2>            \n                            <div class=\"cta-banner__subheading\">\n                    See how Severn Wye can help with your businesses energy efficiency journey.                <\/div>\n                    <\/div>\n                    <div class=\"cta-banner__buttons\">\n                                    <div class=\"cta-banner__button\">\n                            <a href=\"https:\/\/severnwye.org.uk\/my-business\/fit-for-net-zero\/\" rel=\"noopener\" class=\"g-button g-button--wide\" target=\"_blank\">\n                        <span class=\"link__text\">\n            Learn more about Severn Wye        <\/span>\n            <\/a>\n                    <\/div>\n                                                    <div class=\"cta-banner__button\">\n                            <a href=\"https:\/\/severnwye.org.uk\/my-business\/fit-for-net-zero\/\" rel=\"noopener\" class=\"g-button\" target=\"_blank\">\n                        <span class=\"link__text\">\n            Learn more about Fit for Net Zero        <\/span>\n            <\/a>\n                    <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow is--inner-block\">    <section style=\"--featured-post--accent-color: var(--color--brand-yellow);\" class=\"featured-post wp-block-featured-post alignfull animate cards--columns-2 featured-post__alignment__left featured-post__shape__semi-circle is--inner-block\">\n                <div class=\"featured-post__inner\">\n                            <div class=\"featured-post__shape\">\n                                    <\/div>\n                        <div class=\"featured-post__media\">\n                                    <div class=\"featured-post__media__lead img-fit \">\n                        <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/01\/verwood-hub_empower-1-1024x576.jpg\" class=\"attachment-large size-large is--landscape\" alt=\"\" srcset=\"https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/01\/verwood-hub_empower-1-1024x576.jpg 1024w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/01\/verwood-hub_empower-1-300x169.jpg 300w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/01\/verwood-hub_empower-1-768x432.jpg 768w, https:\/\/www.goodenergy.co.uk\/business\/wp-content\/uploads\/sites\/2\/2025\/01\/verwood-hub_empower-1.jpg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" loading=\"lazy\" \/>                    <\/div>\n                                            <\/div>\n            <div class=\"featured-post__content\">\n                                                                    <h2 id=\"more-uk-grants-for-sustainable-business-upgrades\" class=\"featured-post__heading\">More UK grants for sustainable business upgrades<\/h2>                                                    <div class=\"featured-post__subheading\">\n                        <p>If you&#8217;re not based in Wiltshire but need help with the upfront cost of renewables, explore our regional guide to government incentives here.<\/p>\n                    <\/div>\n                                                                    <div class=\"featured-post__button\">\n                            <a href=\"https:\/\/www.goodenergy.co.uk\/business\/grants-for-solar-panels-and-heat-pumps\/\"  class=\"g-button g-button--arrow\">\n                        <span class=\"link__text\">\n            Explore UK grants        <\/span>\n            <\/a>\n                    <\/div>\n                                            <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You already know the benefits of embracing energy efficiency and renewables at work: lower bills, reduced emissions, and a stronger&hellip;<\/p>\n","protected":false},"author":12,"featured_media":3472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,12,11],"class_list":["post-6849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-large-business","category-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to pitch greener upgrades to your CFO | Good Energy for Business<\/title>\n<meta name=\"description\" content=\"This guide explains how to position green upgrades as strategic investments that cut costs and ensure compliance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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