Senior Marketing Manager – Domestic Customers (9 - 12 month FTC)
Circa £55,000 (dependent on experience) & excellent benefits
Changing the world is no easy task. But in 1999 that’s exactly what Good Energy set out to do. Its purpose is to enable people, in their homes and their businesses, to play an important role in combatting climate change, by providing households and businesses access to locally sourced 100% renewable energy. Fast forward to today, and the business is now a key player in the renewable energy space, and despite challenging market conditions has continued to grow profitably over the past 5 years.
The business has recently reviewed its longer term strategy and is now poised to take a leap forwards, focused on a transformational growth agenda which delivers long term value for its customers, shareholders and people. This will enable the achievement of its purpose; powering the choice for customers, of a cleaner greener future. Good Energy now employs around 300 people in the historic market town of Chippenham, Wiltshire.
About the role
We are looking for an experienced, passionate, commercially astute marketeer to drive the profitable acquisition of Domestic customers to Good Energy and lead a team of marketers to deliver against strategy and plan. This is a role that can make a real difference to the commercial outcome of Good Energy, with this person accountable for the profitable acquisition of Domestic customers who want to switch to a cleaner, more ethical energy provider. This role forms part of the Marketing leadership team.
In this role you will have a key focus on the media channels and key messages which will attract customers in line with CPA targets. You will work with your team to build the communications channels and campaigns to successfully launch new products and services, ensuring we’re seizing opportunities to upsell and cross sell to our existing customers as well as acquiring new customers.
You will work closely with the Senior Marketing Manager for our business customers and Head of Communications to build the annual marketing plan to drive brand awareness and successful, profitable customer acquisition. You will also work in partnership with the Marketing Director on the overall strategy for the team.
You will be a successful marketing professional who has significant experience of leading high performing teams to deliver strong creative campaigns that resonate with target audiences. With demonstrable experience of developing marketing plans and strategies you will also have built effective marketing campaigns across a mixed ATL and digital channels to deliver a targeted CPA.
You will have worked extensively with creative, media and digital agencies and will be able to demonstrate commerciality as well as budget management experience. You will have the credibility to quickly gain the respect of team members and the ability to influence key stakeholders.
It would be a distinct advantage if you can demonstrate an understanding of the UK energy Market, the case for renewables within the market and why customers switch suppliers.
A background in the UK energy sector is not essential, however you must be motivated by working for a purpose and values led organisation, with the capability to quickly learn about a complex regulated industry.
Behaviours - Works in a way which role models our values:
We are straightforward in how we communicate with each other and get things done.
We are determined and resilient, overcoming challenges to realise our purpose together.
We value people’s differences and recognise the strength they give us when we work together.
In fulfilling our purpose, we aim to balance fairly the needs of our people with those of our customers, our shareholders and our future holders.
In addition to a competitive salary we also offer a wide range of benefits. Our office in Chippenham is very accessible; just a short drive off the M4 and a two minute walk from the train station.
If you’d like to be part of a multi award winning, innovative and fast growing ethical energy business, we’d love to hear from you.
To apply please send a covering letter and a copy of your CV to firstname.lastname@example.org.
By applying for a job at Good Energy, you agree that we’ll process your details for the purpose of applying for this vacancy. We’ll have access to your personal information from your application and other materials you submit in support of your application. We’ll retain your personal information on our own systems to facilitate the administration of the recruitment process and we’ll share your application with the relevant hiring manager. We won’t share your information for marketing purposes or with any third parties without your expressed consent (if we decide to perform a psychometric test we’ll require additional consent for being able to profile your personal information). We’ll retain your information if you’re unsuccessful for 6 months unless requested not to at which point your data will be deleted.
The closing date for this role is 15th July 2018
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