Our stomachs flipped and our heads spun when we first discovered the World Clock on poodwaddle. Its shocking statistical display gives a real time snapshot of what’s going on across the planet.

With categories ranging from CO2 emissions, deforestation and desertification to births, deaths and animal slaughter this really is a fascinating piece of digital media. We hope it will give people additional motivation to all make a small change and play their part in slowing the worrying whizz of some of these counters.

And in case you’re wondering, the word "poodwaddle" comes from a friend of the site’s creator who, when he could not think of the right word, would say "poodwaddle". A sort of educated interjection, it sounds a lot smarter than saying "um"!