The internet is teeming with online campaigns and viral videos all vying for our attention. Here’s one that we think is well worth a look, Unicef’s Climate Kid.

The Climate Kid video tells the story of an ordinary boy who develops extraordinary body parts to adapt to climate change. While Climate Kid takes millions of years to evolve, the video shows ways that Unicef  are helping kids to deal with environmental impacts right now. From gardening kits and rainwater capture to environmental education and cyclone proof schools.

 It’s a brilliantly simple campaign and there’s also a climate kid competition running on twitter, click here for more info.