Good Energy customer and ethical British clothing brand Griffin has high hopes for sustainability in the fashion industry this year.

Griffin's one Christmas wish would be for the fast-fashion industry to disappear forever, in one large BOOM! Well, we know reality is never quite like that, but we do hope that the “throw-away fashion” aspect of our industry will be phased out completely to make way for transparency and a more sustainable future.

We would hope that our wish and approach will encourage consumers to become more conscious of what they buy and where their products come from. We are working to make our products more transparent, highlighting where the raw materials originate and how far they've travelled to ensure that customers feel confident that their products are not only produced ethically but to know that the quality will last. Wear more, buy less, and most importantly, source local.

Griffin is still offering 10% off all of its merchandise (including sale items) until January 31st 2011 if you quote GOODENERGY at the checkout.